Why invest in creatives when starting your brand?

Design often speaks louder than words. So, having a professional and memorable brand can build trust, give you a competitive edge and be the first step to your success. 

Creating a brand is more than choosing a name, creating a logo and choosing some colours. There are a number of things that you’ll need consider. Here are just a few thoughts to consider: 

Target Market

What do you know about your target audience? You should have a clear picture of what your target persona is and what will resonate them. This will help you visualise the direction you want to take your branding and marketing efforts.

Trends

Think about the current trends, you’ll want to design something that is up-to-date but also make sure to keep it relatively timeless, as you don’t want to have to rebrand in a few years.

Identity

What is your brand identity? Think about the personality, tone and your style. Are you a serious, conservative brand or are you more of a fun and playful brand? How you are going to portray that in your design efforts? 

Colour

What colours are you using for your brand? There is a whole theory behind colour and how people perceive them, which you can utilise to convey tone, messages and feelings. 

Not sure where to begin?

Don’t worry! We’re here to help. Get in touch today and tell us about your business and where you want to take it. We’ll help you get on the right tracks.