things to consider for your Instagram content
In the last article, we looked at how to set up a business Instagram account. This article looks at some of the things you need to consider when working on your insta content.
Instagram is a visual platform. It’s important to create visual content that appeals to your audience. This doesn’t always have to be of your products. Indeed, it is great to showcase your product but sometimes brand awareness can be grown by posting related content that your audience may have an interest. For example, if you’re a florist, you might post info on the flowers that are in season at the moment.
Keep a consistent style
Whilst each post is likely to be viewed in a person’s feed and not necessarily on your grid, it is still important to keep a consistent theme in your content. A consistent tone of voice and style will help you to attract an authentic audience that relates to you and your offering.
Engage with your audience
Instagram has some great tools to help you connect with your followers. Using Instagram stories, you can set up polls to ask your followers opinion on anything. This is a really useful tool, particularly if you sell products. You can, for example, ask your followers opinion on some stock that you are considering buying in which can contribute to your buying decisions.
You can also open up to your followers and allow them to ask you questions. This is a great way to connect with your customers and can contribute to their purchasing of your products.
Consider Influencer Marketing
There has been a big increase in the number of brands utilising influencer marketing. Influences are people on social platforms that have an authentic following of people who enjoy their content. Influencers can have anything from a few thousand followers to hundreds of thousands of followers. The most expensive influencers can have several million followers.
Different levels of influencers suit different brands. For example, if you’re focusing on a specific demographic in a specific jurisdiction, local followers with a few thousand followers can be cost effective way to gain exposure for your brand.
Utilise the paid ads
Paid social ads are a great and cost effective way to get in front of potential customers. By creating a visually appealing and well thought out campaign as well as targeting your ads effectively you are sure to get in front of potential customers. They may not complete your customer journey straight away, but if they like what they see, they are likely to follow you. With your content being strong and on brand, these followers are likely to convert to customers in time.
Utilise shoppable posts
Instagram offers you the ability to post pictures of your products which your followers can click, and seamlessly buy your product, through your online payment system. This offers another easy way to sell your products which is all linked to your already existing payment system.
Instagram is a great tool for businesses if used well. We’ve only skimmed through some of the key elements in this article. If you would like any further help or advice, get in touch today! We’d be happy to help.